AI & Generated Content Notice

How Evolamate uses AI

Evolamate uses artificial intelligence throughout the product: to research your business from your website, your answers and any documents you upload; to research competitors you nominate; to plan what to market next; to generate draft marketing content (captions, designed images and short videos) for your review; to art-direct and quality-check images and check the words on them; to classify customer messages and draft replies; to propose advertising campaigns; to interpret results; and to answer your questions in the advisor.

What grounds the AI, and what doesn't

Our research is deliberately grounded in real content you provide or that exists on your real website; it isn't a guess dressed up as research. Where the AI isn't confident about something, it labels it as an inference rather than a fact, and you can correct or lock any item. Confidence levels shown on facts are fixed bands based on where the information came from (your own input, your website, a document, an inference), not a computed probability. Website and document research runs when you trigger it; competitor research is refreshed monthly if you track competitors.

Generated content can still be wrong

AI-generated content, text, images and video, can contain factual errors, outdated information, or claims that don't reflect your business accurately, even when grounded in real sources. You are responsible for reviewing every draft before approving it: for factual accuracy, for compliance with any rules that apply to your industry, and for anything else that matters to your business.

Your review responsibility before publishing

Nothing is published without your specific approval, unless you have explicitly switched your account to Autopilot mode, in which case content is approved and scheduled automatically under the rules you set and you remain responsible for it. Approving a post is your decision to publish it, and you are responsible for the content of anything you approve: not because we disclaim responsibility for generating it, but because you know whether it's true for your business, and you're the only one who can approve it.

Areas we recommend you don't rely on it for

Without your own independent review: claims that could be read as financial, medical, legal, or safety advice; regulatory or licensing claims about your business; advertising budgets and targeting; or anything you couldn't personally stand behind if a customer asked you about it directly.

Provenance and your corrections

Where you correct something Evolamate has learned about your business, your correction outranks the AI's own research, and locked facts are never changed by AI. Facts are traceable to their source (your input, a document, website research, competitor analysis) so you can tell what informed a given claim.

If a document or request is refused

Occasionally, our AI provider's own content-safety filter may refuse to process something you upload or a request you make. That's the provider's own filter, not a judgement by Evolamate about your business. If it affects a document you uploaded, we tell you it was not used and continue with your remaining sources rather than failing outright.

Generated images

Each marketing idea gets one AI-generated master image. Most are complete designed posters: an AI art director writes a brief from your verified facts, and the image model draws the design with the exact headline, highlight, supporting line, call to action and web address you will see. A second AI then reads every word on the image and compares it letter by letter with the intended text; if anything is wrong the image is redrawn once, and if it is still not exact the post is marked for you to check before approving. Some designs instead use a photograph with no text, composited deterministically with your headline, call to action, logo and brand colours. Images are also checked for distorted anatomy and fit to the brief. Platform-specific versions are derived from that one master; they are not separate AI generations. Changing the design is free; changing the photograph generates a new master, and earlier pictures are kept until you approve so you can switch back. People shown in generated images are synthetic adults, never a real person's likeness and never children. A school or education business can choose older students (young adults who look like senior or university students), and any business can choose no people at all, so its pictures show places, materials and results.

Generated video

Video Studio films are made only when you ask for one: the script is written from your verified facts, each scene is generated by a video model, the voiceover is synthesised speech, and the closing card is composited from your brand assets. A film spends credits from your balance when it is made; a render that fails on our side has its credits returned in full. Presenter videos show a synthetic presenter, never a real person's likeness.

What Evolamate doesn't do

We don't use your data to train any AI model. We don't send replies to customers, publish content or spend money on advertising without your explicit decision (or your explicit Autopilot setting for publishing).

See also our Terms of Service and Privacy Policy.