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What is Evolamate?

Evolamate is an AI marketing team for small and growing businesses. It learns your business as verified facts, plans a real strategy, creates on-brand posts and campaigns, publishes them on schedule, and learns from the results — with you approving the work.

What makes it different from AI caption tools and schedulers?

Most tools start at “what should we post?”. Evolamate starts earlier — what does this business actually need? — and covers the whole loop: understanding, strategy, creation, publishing and learning. Voice-mimicking tools learn how you sound; Evolamate also learns what's true about your business and refuses to invent the rest.

How does pricing work?

One credit balance pays for everything Evolamate does: posts, new pictures, your own uploads, comment, DM and WhatsApp replies, Ask Evolamate answers, website scans, competitor checks, ads help and videos. A credit is worth about 1.4 cents, and a new post is 50 credits however many channels it goes to. Starter is A$49 a month with 3,500 credits (about 20 posts plus your replies); Growth is A$99 with 7,000 (about 50 posts plus replies, ads and more). You're charged when the work is done; approving, scheduling and publishing are free, and if something fails on our side the credits come back.

What happens if I run out of credits?

Creating new posts and videos pauses, but replies to your customers keep being drafted from a small overdraft, so nobody is left unanswered. You're told straight away, with a one-tap top-up of 3,500 credits for A$49 that never expire. Plan credits arrive every month and don't roll over.

Which channels does it support?

Facebook, Instagram and LinkedIn publish automatically once connected — LinkedIn to your personal profile today, with Company Pages arriving as LinkedIn completes its approval. Threads publishes automatically too, with replies in the Inbox and insights, through your own free Threads app (a ten-minute guided setup). Google Business auto-publishing activates when Google finishes its API approval, and Medium and Reddit are prepared as ready-to-post packs. WhatsApp chats are built in and switch on as soon as Meta approves our access. Video Studio films publish to YouTube as Shorts, with your own title, description and privacy (Evolamate's YouTube connection is verified by Google), and to TikTok with the audience and settings you choose (Evolamate's TikTok app is approved by TikTok). X is next on the roadmap.

Does Evolamate answer my comments and messages?

It drafts the answer; you send it. Facebook and Instagram comments, Messenger and Instagram direct messages, and replies on Threads arrive in one Inbox within minutes, classified, each with a reply already written from your verified facts in your tone. Nothing in the Inbox is sent automatically — the words are yours to approve — and genuine enquiries become tracked leads. WhatsApp, arriving as soon as Meta approves our access, is the one exception you can opt in to: on Growth and Agency it can answer the topics you choose by itself.

Does Evolamate work with WhatsApp?

Very soon. WhatsApp is fully built and switches on as soon as Meta approves our access, which Meta is reviewing now. You'll connect the WhatsApp Business number your customers already know (it keeps working on your phone, and the last six months of chats come across), or a new number. An assistant answers from your Business Brain only, in your style and the customer's language, and never invents prices, availability or guarantees; when it isn't sure it says it'll check with the team and flags you. On every plan it drafts each reply for you to send with one tap; on Growth and Agency you can let it answer the topics you choose by itself, while complaints, urgent or unsure messages always wait for you. Voice notes are transcribed, photos understood, every enquiry becomes a lead with follow-ups and review requests, and chat links show which post started each chat. Meta charges its own message fees to your card; Evolamate adds nothing on top.

Can Evolamate make videos?

Yes, three kinds, each written from your Business Brain: a filmed scene video with an Australian voiceover, a presenter on camera speaking your script (holding a photo of your product if you like), or an animated promo film in your brand colours. Every video ends with your brand and call to action, and publishes from the same screen as a YouTube Short, an Instagram Reel and a Facebook video, now or at a time you book. Videos spend the same credits as everything else: 350 for each filmed scene and 700 for an animated film, refunded in full if a render fails on our side.

Does it know the Australian marketing calendar?

Yes. Evolamate keeps an Australian calendar — EOFY and tax time, Mother's and Father's Day, daylight-saving changes, Melbourne Cup, the seasons and your state's public-holiday long weekends and around 20 industry days — and shows only the occasions that fit your business, each with a ready post idea. One click turns the moment into a post.

Can I run several businesses, locations or clients?

Yes. Each business on your account has its own Business Brain, brand, channels, inbox and team, and they share one plan and one credit balance — with an optional monthly credit cap per business. On Starter or Growth, every extra location or brand is a full seat of your plan at A$10 less, forever — Starter A$39, Growth A$89 a month — adding that plan's 3,500 or 7,000 credits to the shared balance, prorated when you add it and billed with your plan on one invoice. The Agency plan starts at A$249 a month for 3 clients (18,000 pooled credits) or A$349 for 5 (30,000 credits), adds 3 clients and 18,000 credits at a time for A$149, and includes a white-label workspace and roles so a client can approve their own content while your staff run everything else.

Do I need a website?

No. A website is the strongest starting point because Evolamate can read it in seconds, but the Business Brain also learns from documents you upload (price lists, brochures, PDFs), from what you type and confirm, from your own example posts and photos, from your competitors and from the results that come back from your connected channels. Leave the website blank at signup and describe the business instead.

Do I need marketing experience?

No. Evolamate explains its plan in plain English, shows why each post exists, and tells you the next best action. If you can approve or decline, you can run it.

Is there a free trial?

Yes — 7 days free with 500 credits, enough for a website scan and about 9 posts. No credit card needed to see your strategy, your Business Brain and real creative for your business.

Can I cancel anytime?

Yes, self-serve from your billing portal. Access continues until the end of what you've paid for.

How is my business information used?

It's used to market your business — nothing else. Your Business Brain is yours: it is never shared with other customers, never used to train shared models, and it's deleted when you delete your account.

Does the AI invent facts about my business?

No. Every fact carries a source and confidence level, you can correct or lock any fact, and locked facts can never be changed by AI. If Evolamate doesn't know a price or guarantee, it doesn't make one up.

Do I review content before it publishes?

Yes, by default everything waits for your approval. Autopilot's autonomy is a setting you choose and can change any time — and even fully automated content obeys your locked facts and brand rules.

What does Autopilot actually do?

It runs your standing plan on a cadence you set: generating posts, scheduling approved ones, and publishing at the right times. It spends credits from your balance like any other post, stops creating when they run out rather than buying more, and never overrides your approval settings.

Can Evolamate publish to my Facebook and Instagram today?

Yes — automatic publishing, at the times you schedule. Connecting takes about five minutes, once: you link your own free Meta app, guided by a five-minute video and a walkthrough that shows every screen. Because the app is yours, the connection is yours too — it is not shared with other businesses. And if you would rather not connect at all, every approved post is always available as a ready-to-post pack: designed image, caption, one tap to copy.