The owner's manual

Every Evolamate feature, plainly explained

Evolamate does a lot — this page makes sure none of it goes to waste. For each feature: what it does, how to use it, and the habit that makes it pay off. No jargon, no theory — just how to get the most marketing out of the least of your time.

Business Brain — teach it once, benefit everywhere

The Business Brain is Evolamate's understanding of your business: your services, prices, story, customers and claims — each one held as a fact with a source. Every post, ad and reply is written from these facts, which is why Evolamate never invents an offer or a guarantee you didn't make.

How to use it

Point it at your website (and upload any documents) — it researches and extracts facts on its own.
Review what it learned: confirm what's right, correct what's wrong, and delete what doesn't belong.
Lock anything sensitive — a locked fact can never be changed by AI, only by you.
Whenever something changes in the real world (new price, new hours, new service), update it here once — every future post knows immediately.

Get the most from it: Ten minutes confirming facts here improves everything downstream. A rich, corrected Brain is the single biggest difference between generic content and content that sounds like you.

Brand — your look and voice, applied automatically

Your colours, logo, tone of voice and rules. Every designed image and every caption is generated inside these guardrails, so your feed looks and sounds consistent without you policing it.

How to use it

Upload your logo and set your primary and secondary colours.
Pick a tone of voice — it shapes every caption and reply draft.
Choose whether your logo appears on designed posts (the "show logo on posts" switch). Off means clean designs with no logo; on means it's placed like a designer would — small and confident.

Get the most from it: If your posts ever feel off-brand, fix it here once rather than editing posts one by one — the correction applies to everything generated afterwards.

Studio — where content gets made

The Studio turns strategy into finished posts: each "concept" is one marketing idea, delivered as a designed image plus a caption written separately for every channel you've enabled. One concept, adapted everywhere, charged once (50 credits).

How to use it

Press Generate and choose how many concepts you want. Evolamate plans the batch like a strategist — different roles, angles and audiences, never near-duplicates of what you've already posted.
Use the focus box when you have something specific to say: type it in your own rough words ("winter safety checks", "new opening hours 7am–7pm", "introduce the business"). Your focus becomes the subject of the batch — and it's also saved into your Business Brain so future posts remember it too.
Look at the "Coming up for you" chips under the focus box: Australian occasions that fit your business (EOFY, Father's Day, the daylight-saving smoke-alarm check, your industry's day), each with a ready post idea. One click fills the focus with it.
Review each concept: approve the ones you love, reject the rest. A concept is charged when it's created; approving, scheduling, publishing and downloading are free, and if something fails on our side the credits come back.
Regenerate works the way you'd expect: the first regenerations reproduce the same design idea; keep pressing and it refreshes the execution while keeping what works. Each new picture is 20 credits.
Edit anything before approving — headline, captions per channel, the lot.
Publish now sends an approved concept to every channel you have connected, not only the ones it was first written for — the caption for each channel is already there.

Get the most from it: Generate in batches of 3–5 and approve selectively. The system learns from what you approve and what performs, so your taste compounds into better first drafts over time.

Upload your own post — your work, professionally presented

For when you've taken the photo yourself — a finished job, a happy customer, new stock — and want it published properly. Your image and your words go through the same approve → schedule → publish → measure pipeline. Several images become an Instagram carousel and a Facebook photo set.

How to use it

Add your image(s), a title and a caption — rough notes are fine.
Tick "Write it properly for me" and Evolamate rewrites your words with a real hook, fitted to each channel. Every name, price and number you typed stays exactly as written; nothing is ever invented.
Tick "Design my photo" and your picture stays the hero while Evolamate adds your brand colours, a headline and your logo. One click brings back the untouched original if you prefer it.
Your own post is 10 credits, plus 20 if Evolamate designs your photo, against 50 for a new post — so your own photos go a long way.

Get the most from it: This is the fastest content in the app: photo straight from your phone, two ticks, approve, schedule. Owners who post real work photos weekly consistently out-engage pure stock feeds.

Videos — complete video ads, not clips

The Video Studio makes a finished short film: Evolamate writes the scenes from your Business Brain, films each one, records the voiceover and ends with a closing card carrying your brand and call to action. Download it and use it anywhere — a post, an ad, your website, a quote.

How to use it

Pick a style. "Scenes with a voiceover" is footage of the work — hands, tools, the finished result — with a warm Australian voice over the top. "A person talking to camera" puts one presenter on screen speaking your script, lips matching; add one clear photo of your product and they hold that exact product.
Choose the length: Quick (2 scenes, about 18 seconds) through Story (6 scenes, about 51 seconds). Shorter presenter films hold together best, because each shot is filmed separately.
Type what the video should sell, or leave it blank and Evolamate decides from your strategy. Press Create — rendering takes a few minutes and you can leave the page.
Videos spend the same credits as everything else: 350 for each filmed scene (a short video from a post is the same) and 700 for an animated film. If a render fails on our side, every credit comes straight back.

Get the most from it: Start with a three-scene film about your most profitable service. A 27-second video with your real call to action is the strongest creative you can boost as an ad.

Channels — where your marketing goes

Connect the platforms you want Evolamate to publish to. Facebook, Instagram and LinkedIn publish automatically once connected. Every other enabled channel still gets every post prepared as a ready-to-post pack: the image and the caption, one tap to copy.

How to use it

Facebook & Instagram: one click. Press Connect Facebook and choose your Page; Instagram connects through the Facebook Page it's linked to. That covers publishing, Messenger and Instagram messages in the Inbox, and basic numbers (likes, comment counts, followers).
Comments, detailed insights and Meta ads: these work today through your own free Meta app (the Early Connect guide, about ten minutes, once, with a video and every screen shown). They switch to one click once Meta finishes reviewing Evolamate's request.
LinkedIn: one click — sign in with LinkedIn and you're connected. Posts publish to your personal profile, where your own network sees them. The connection renews with one click roughly every 60 days, and Evolamate reminds you before it's due. Publishing to a Company Page arrives when LinkedIn completes its review.
Threads: a one-time ten-minute setup of your own free Threads app (the guide shows every screen and the exact five permissions), then posts publish automatically, replies land in the Inbox and insights feed your results. Agencies create one Threads app and add each client's account as a tester. A one-click Threads connection comes later.
Google Business, Medium, Reddit: enable them and every concept arrives with a caption written for that platform, ready to paste.
Disconnect any channel in one click, any time — publishing stops immediately and the stored access is deleted.

Get the most from it: Enable channels even before you can auto-connect them. The captions are written per platform either way, and pasting a prepared Google Business post takes thirty seconds.

Planner — everything scheduled, in order

Your publishing calendar. Every approved post appears here with its time and channel; connected channels publish themselves at the scheduled moment, and anything marked "post manually" is ready with the caption and image one click away.

How to use it

Schedule from the Studio (pick channels and time) or let Autopilot fill the calendar on your cadence.
Switch between list and calendar views; drag to reschedule. Occasions that fit your business are marked on their day in the calendar — click one to make a post about it in the Studio.
If a post fails, you're told — with the honest reason, by email — and given the right next step: a safe Retry when nothing went out, or a check-first prompt when the outcome is uncertain.

Get the most from it: Consistency beats volume. Two or three good posts a week, every week, outperforms a burst of ten followed by silence — and the publishing rhythm strip on your Dashboard shows how steady you actually are.

Inbox — comments and messages, answered well

Facebook Messenger messages and Instagram direct messages flow into one place through the one-click Facebook connection, classified (question, complaint, praise, buying intent), each with a reply already drafted from your verified facts, so the answer is fast and accurate. Comments on your Facebook and Instagram posts and replies on Threads arrive the same way once your own free Meta or Threads app is connected; comments switch to one click once Meta finishes its review.

How to use it

New items arrive within about ten minutes of appearing on the platform.
Read the drafted reply, edit if you like, and send it from Evolamate — comment replies, Messenger and Instagram DM replies, and Threads replies all go out directly (Threads keeps replies within its 500-character limit).
Anything the AI judges sensitive is escalated for your judgement rather than answered blindly.

Get the most from it: Reply to everything, even the small stuff — response rate is a ranking signal on Meta, and buyers read your replies to other people before they message you.

WhatsApp: chats answered from your facts

Connect your own WhatsApp Business number and Evolamate drafts every reply from your Business Brain, turns each enquiry into a lead and keeps the follow-ups moving. Meta has approved Evolamate for WhatsApp, so it works for every business today.

How to use it

Open the WhatsApp page and connect through Meta's own signup. Keep the number your customers already know (it keeps working on your phone, and recent chats come across) or use a new one.
On every plan each reply arrives drafted and you send it with one tap. On Growth and Agency you can let it answer simple questions on the topics you choose by itself; complaints, urgent messages and anything it's unsure of always wait for you.
Enquiries land on your Leads board with follow-ups and review requests ready, and message templates for anything after WhatsApp's 24-hour window are submitted to Meta for you.
Meta charges its own WhatsApp message fees to your card (most replies are free, templates cost a few cents); on Evolamate's side each drafted reply uses 3 credits from your balance (2 more to read a voice note or photo).

Get the most from it: Put your chat link in your Instagram bio and on your posters. Every chat that starts there is traced back to the post that earned it.

Leads — enquiries become a pipeline, not a memory

When a comment or message shows real buying intent, Evolamate creates a lead automatically: who, from which channel, what they're interested in — and emails you immediately, because answering within the hour is what wins the job.

How to use it

Work the board: New → Responded → Qualified → Quote requested → Follow-up → Won or Lost.
Every lead links back to the original conversation, where a reply is already drafted.
Set a follow-up date on each lead; overdue ones are flagged so nothing slips.

Get the most from it: The follow-up date is the feature. Most small businesses lose jobs not to competitors but to forgetting to follow up — move every live lead forward or park it as Lost, never leave it ambiguous.

Ads — paid reach, with you holding the wallet

Evolamate proposes complete Meta ad campaigns from your verified facts: strategy, audience, budget, duration and copy. Campaigns are created paused inside your own Meta Ads Manager, spending only starts when you press Activate, and the money always lives in your own ad account with your own payment method. Today ads, boosts, ad reports and lead signals run through your own free Meta app (the Early Connect guide, about ten minutes, once); they switch to one click once Meta finishes reviewing Evolamate's request.

How to use it

Propose a campaign (add a focus if you have one — it becomes the brief).
Change anything before approving: budget, duration, ages, placement (Facebook, Instagram or both), and which creative — boost a post you've already published, or run a fresh ad with a call-to-action button.
Press Create in Meta — everything is built paused in your Ads Manager. Activate when you're ready; pause any time from Evolamate or Ads Manager. Your account tile and every campaign Evolamate built carry an "Open in Ads Manager" link, so checking Meta's side is one click. Delete a campaign from Evolamate and it is removed from Meta too — never left half-built.
Watch results on the Overview tab: live account status, and per-campaign impressions, clicks, CTR and spend once the ad is delivering. Press Analyse on any campaign for trend and anomaly checks, and generate the plain-English Report for the full honest story and next steps.

Get the most from it: Start small and let the numbers decide. A $5–10/day boost on your best-performing organic post is the cheapest possible test of whether paid reach pays for your business.

Campaigns — multi-week organic series

Different from Ads: a Campaign is a planned series of organic posts building one theme over weeks — a launch, a seasonal push, a story told in chapters. No ad spend involved.

How to use it

Describe the goal; Evolamate plans the arc and generates the posts in sequence.
Approve and schedule like any other concepts — each post spends the same credits.

Get the most from it: Use a campaign when one post can't carry the message — launches and seasonal offers land better as a drumbeat than a single announcement.

Competitors — know the gap you can own

Add your competitors and Evolamate studies their public presence: what they talk about, what they ignore, and where the opening is for you. Those gaps feed your strategy so your content leans into what they're missing.

How to use it

Add competitor websites; research runs automatically and refreshes over time.
Read the market analysis for the gaps and opportunities it found.

Get the most from it: Pick your three real-world rivals, not the national brands. The gaps that matter are the ones customers in your suburb actually compare.

Insights & Monthly Review — what worked, in plain English

Performance flows back from your connected channels and becomes memory: what topics, styles and times work for your audience. Future strategy is biased toward your winners, and a monthly review explains the month like a marketing director would — what happened, why, and what to do next. With the one-click Facebook connection you get likes, comment counts and followers; detailed figures such as views, reach, clicks and saves come through your own free Meta app until Meta finishes its review.

How to use it

Check Insights for per-post and per-channel performance.
Read the monthly review when it lands — it's written from your numbers, not a template.

Get the most from it: You don't have to act on the data — Evolamate already does. But skimming the monthly review keeps you able to say exactly why your marketing looks the way it does.

Ask Evolamate — an advisor that knows your business

A marketing advisor grounded in your own data: your Brain, your plan, your results. Ask why a post exists, what to do about a slow month, whether an idea fits your strategy — the answers draw on your business, not generic advice.

How to use it

Ask in plain language, as you'd ask a consultant.
Use it before big decisions — "should I push service X or service Y this month?" gets an answer reasoned from your actual performance.

Get the most from it: It's most valuable for "why" questions. "Why did engagement drop in August?" gets you the honest reading of your own numbers in seconds.

Autopilot — your standing plan, running itself

Autopilot runs your marketing on a cadence you choose: generating concepts, scheduling approved ones, publishing on time. Its autonomy is a setting — from "draft everything, I approve each piece" to fully automated — and it spends credits from your balance like any other post, stops creating when they run out rather than buying more, and never overrides your approval rules.

How to use it

Set the cadence (how much content, how often) and the autonomy level you're comfortable with.
Change either at any time; locked facts and brand rules bind Autopilot exactly as they bind you.

Get the most from it: Start with approval-first for a few weeks. Once you notice you're approving nearly everything unchanged, raise the autonomy — that's the moment it's earned.

Businesses & team — locations, clients and who does what

One account can run several businesses: a second location, another brand, or an agency's clients. Each has its own Business Brain, brand, channels, inbox and leads, and they share your plan's credit balance. Anyone you invite gets a role on that business, so a client can approve their own posts while your staff run the rest.

How to use it

Add a business from the switcher at the top of the sidebar or the Businesses page. Starter and Growth include one; each extra location or brand is a seat of your plan at A$10 less (A$39 on Starter, A$89 on Growth) in Settings → Billing, and adds that plan's credits to the shared balance (top up when you need more). Agency starts with 3 or 5 client seats and adds 3 at a time.
The Businesses page is the morning overview: concepts waiting for approval, posts scheduled this week, failed posts, open conversations, connected channels and this period's usage for every business at once.
Set a monthly credit cap on a business from its row on the Businesses page so one client can't use the whole shared balance.
Invite people in Settings → Team, per business. Roles: Manager runs everything but billing; Editor creates, approves and schedules; Approver can only approve, reject and reschedule; Viewer reads. The invitation email lasts 14 days and must be accepted with the invited address.
Agency accounts show their own name and logo to clients (Settings → White-label). Remove a business from its row on the Businesses page — its slot is freed; published posts stay on the platforms.

Get the most from it: For a client, invite them as an Approver. They see everything, approve what they like, and can never change your channels or settings — the cleanest approval loop an agency can run.

Plans & billing — one credit balance

One credit balance pays for everything: posts (50 credits, adapted to every channel and charged once), new pictures (20), your own uploads (10), comment and DM replies (1), WhatsApp replies (3), Ask Evolamate answers (6), website scans (30), competitor checks (10) and videos (350 a filmed scene, 700 an animated film). A credit is worth about 1.4 cents. You're charged when the work is done; approving, scheduling and publishing are free, and if something fails on our side the credits come back. No per-channel multipliers.

How to use it

The free trial lets you try it properly: 7 days, 500 credits (a website scan and about 9 posts), full Business Brain, no credit card.
Starter adds 3,500 credits a month, Growth 7,000. Plan credits don't roll over; a top-up of 3,500 credits for A$49 never expires.
Run out and creating pauses, but replies to your customers keep being drafted from a small overdraft, and you're told straight away with a one-tap top-up.
See where every credit went in Plan & billing; add Advertising to any plan when you're ready for paid reach.

Get the most from it: Spend credits where they reach your audience. Rejecting a draft teaches the system your taste, so the next batch needs fewer second tries.

Your first week — the order that works

Day 1Let the Business Brain research your website, then spend ten minutes confirming and locking facts. Set your Brand: logo, colours, tone.
Day 1–2Connect Facebook & Instagram and LinkedIn (one click each), and WhatsApp if your customers use it. Add your own free Meta app if you want comments, detailed insights and ads straight away. Enable any other channels you post to.
Day 2Generate your first few concepts. Approve the ones that feel like you, reject the rest — that's the system learning your taste.
Day 3Schedule the approved posts across the week in the Planner. Upload one photo of your own real work with both helpers ticked. If you're on a paid plan, make a three-scene video about your best service.
Day 4–7Watch the Inbox as engagement arrives — send the drafted replies. When your first lead lands, answer it within the hour.
Week 2+Check Insights, raise Autopilot when you're approving everything unchanged, and try a small ad on your best post when you're ready.

Questions along the way? Ask Evolamate inside the app — it knows your business — or write to contact@evolamate.com and a person answers.