Guide

Connect Facebook and Instagram to Evolamate

This is how you turn on automatic publishing. You create your own free Meta app and paste three values into Evolamate — about five minutes, following the video below, and you never do it again. Because the app is yours, the connection is yours: it isn't shared with other businesses, your Page and Instagram stay under your control, and you can revoke access at any time from your own Meta dashboard.

Would rather not connect anything? You don't have to. Approved posts for Facebook and Instagram always appear in your Planner as ready-to-post packs — designed image, caption, one tap to copy.

The whole setup, start to finish. It begins muted — press the speaker icon in the player to turn the sound on. The written steps below cover exactly the same ground if you prefer to read.

About the screenshots

These are real screens from our own Facebook Page, Instagram account and Meta app — we used a live setup rather than mock-ups so you can see exactly what to expect. Wherever the pictures show the Evolamate name, logo, handle or bio, you should be looking at your own business instead.

Nothing in the pictures needs to be copied. Don't create anything called Evolamate and don't reuse our names, categories or descriptions — follow the path through each screen and use what is already yours.

  1. 1

    Have a Facebook Page (skip if you already do)

    Evolamate publishes to a Facebook Page, not a personal profile. If your business doesn't have one yet, create it first at facebook.com/pages/create (two minutes — name, category, done). Already have a Page? Skip straight to step 2.Facebook's Create a Page screen with the page name and category fields
  2. 2

    Open the Meta apps page

    Open developers.facebook.com/apps and log in with the Facebook account that admins your Page (use your real, established account — a brand-new profile creating apps straight away can trip Meta's automated checks). First time here? Meta asks you to register as a developer — free and instant. Then press the green Create App button, top right.The Meta developers Apps page with the green Create App button highlighted top right
  3. 3

    Create the app (the wizard)

    The wizard walks through App details → Use cases → Business:
    • App details: name it after your business (e.g. MyCafe Publisher) and enter your business email.
    • Use cases: select Other, under "Looking for something else?" at the bottom. (Meta labels it "going away soon" — it still works; if it has disappeared for you, pick Authenticate and request data from users with Facebook Login instead and continue.)
    • App type: choose Business.
    • Details: confirm name and email; Business portfolio is optional — "No business portfolio selected" is fine. Create the app.
    No payment, no review needed.App details step: app name My Cafe Publisher and contact email fieldsUse cases step with Other selected under Looking for something else at the bottomSelect an app type screen with Business selectedDetails step showing name, email and optional business portfolio with the green Create app button
  4. 4

    Set up Facebook Login for Business — and ONLY that

    You land on an Available products list (Messenger, Instagram, WhatsApp and more). Ignore all of them — press Set up next to Facebook Login for Business only. (Instagram publishing works through your Facebook Page's linked Instagram account via the login permissions — the separate "Instagram" product is a different API you don't need.)

    A yellow banner may say Facebook Login for Business requires advanced access to public_profile — ignore it. Advanced access only matters when an app serves the general public; standard-access permissions always work for people with roles on the app, and that's you (you created it). Don't start any verification it offers.

    Likewise, App settings → Basic (privacy policy URL, icon, category) can stay empty — those are only needed to switch an app Live for the public, which yours never will be.

    Available products list with Facebook Login for Business at the bottom and its Set up button
  5. 5

    Allow Evolamate's callback URL

    Setting up drops you on Facebook Login for Business → Settings. Leave every toggle at its default (Client OAuth login Yes, Web OAuth login Yes, Enforce HTTPS Yes, Strict Mode Yes). In Valid OAuth Redirect URIs, paste exactly:https://app.evolamate.com/api/channels/meta/callbackScroll down and Save changes. The Redirect URI Validator above the settings confirms with a green tick: "This is a valid redirect URI for this application".Client OAuth settings with the Evolamate callback URL entered in Valid OAuth Redirect URIsThe validator showing a green valid redirect URI tick, with Configurations visible in the left menu
  6. 6

    Create a Configuration

    In the left menu under Facebook Login for Business, open Configurations → Create configuration. Name it (e.g. Evolamate Publishing), login variation General, token type User access token (the system-user option is greyed out without a business portfolio — that's fine). Then use the search box and tick ALL of these permissions — every one, in one go, so the whole Evolamate experience works from a single connection (missing one silently disables a feature):

    pages_show_list — find your Page

    pages_manage_posts — publish to Facebook

    instagram_basic — find your Instagram

    instagram_content_publish — publish to Instagram

    business_management — connect business assets

    read_insights — post performance → Evolamate learns

    pages_read_engagement — comments into your Inbox

    pages_manage_engagement — send replies from Evolamate

    instagram_manage_comments — Instagram comments + replies

    pages_messaging — Messenger messages into your Inbox

    ads_read — live Ads Insights

    ads_mcp_management — ads intelligence connection

    ads_management — create approved campaigns (paused)

    pages_manage_ads — advertise with your Page — without this, ads can't attach to it

    All of these are standard-access, granted instantly to you as the app's creator — no review, no waiting. Create, and copy the Configuration ID (a long number).

    Create a Configuration: the name stepLogin variation step with General selectedAccess token step with User access token selected; the system-user option is greyed outThe permissions search box with pages permissions listed and pages_show_list tickedThe finished configuration showing all five permissions and the Configuration ID with its Copy button
  7. 7

    Copy your App ID and App Secret

    In the left sidebar of your app's dashboard (the menu listing Dashboard, Required actions, App settings, App roles…), click App settings to expand it, then Basic.
    • App ID is the first field, top left — copy it. (It also shows in the bar at the very top of every page.)
    • App secret is top right, shown as dots with "For your security, do not share this with anyone". Click Show (Facebook may ask for your password), then copy it. Treat it like a password — Evolamate encrypts it the moment you save and can never display it again.
    • Everything else on this page (privacy policy, icon, category) can stay empty.
    The left sidebar with App settings expanded and Basic selectedApp settings Basic showing the App ID field and the App secret field with its Show button
  8. 8

    Paste the three values into Evolamate

    In Evolamate, open Channels and scroll to Connecting Facebook & Instagram — where things stand → click I've created my Meta app — enter the details. Three fields appear:
    • App ID — the long number from step 7.
    • App Secret — pasted characters show as dots.
    • Configuration ID — from step 6.
    Click Save my app. You'll see your app confirmed as active (shown as "…" plus its last four digits) — from now on the Connect buttons use your app.Evolamate's Early Connect form with the App ID, App Secret and Configuration ID fields filled and the Save my app button
  9. 9

    Connect — the Page is chosen HERE, not in the app

    On the same Channels page, press Connect Facebook. A Facebook window opens — make sure you are logged in as the same account that created the app.
    • The dialog says "Continue as [your name]" — choose Edit settings instead of continuing blindly.
    • Facebook lists the Pages you admin — tick your business Page. If an Instagram business account is linked to that Page, it appears too — tick it as well.
    • Approve all the requested permissions (they are the five you configured in step 6 — nothing more).
    You're returned to Evolamate with "Facebook connected successfully" (and Instagram, if it was linked). Done: approved posts now publish automatically at their scheduled time.
  10. 10

    Instagram (if it didn't connect in step 9)

    Instagram connects through the Facebook Page it is linked to — there is no separate Instagram login. If step 9 connected only Facebook, your Instagram isn't a Business account linked to your Page yet: follow the Instagram setup guide (ten minutes, one-time), then press Connect again and choose Edit settings on the dialog to tick the Instagram account.

Troubleshooting

  • "App not active" on the login dialog — you are logged into a Facebook account that isn't on the app. Use the account that created the app, or add your other account under App roles.
  • Instagram didn't connect — your Instagram must be a Business account linked to your Facebook Page. Follow the Instagram guide first, then reconnect.
  • Redirect URI error — step 5's URL must match exactly, including https and no trailing slash.

Why this is legitimate: Meta's Development Mode exists precisely so an app's own administrators can use it with their own assets. You are the admin of your app, connecting your own Page — no review required. Evolamate stores your app secret encrypted, uses it only to complete the login handshake, and you can remove it any time from the Channels page.

Connect Facebook and Instagram to Evolamate | Evolamate